Chedipally Ashok M.A(Political Science)
Political Communication has broadly defined by Denton & Woodward as pure discussion about the allocation of public resources (revenues), official authority (who is given the power to make legal, legislative and executive decision) and official sanctions. (Mac Nair, 1995).
First element is the political actors those individual who inspire organizations and institutional means to influence the decision making process. They seek to do this by attaining institutional political power in government or constituent assemblies, through which preferred policies can be implemented. The second element in political communication is to persuade the target audience, without which no political message will not have any relevance. Media organization is the third element in political communication.