ASST. PROFESSOR IN ENGLISH
DEPT. OF ENGLISH
FACULTY OF ARTS
THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA
Globalization and the Internet have made English an important aspect of our lives. English is the language of every latest business in the world. The Internet is a realm without borders. One can reach anyone, anywhere, in any country. Yet there remains one digital border: language. With the rapid advancements in technology, English has not only increased employment, but has also helped a lot in communication. The basis of every relation is communication and English has become a window to global communication. It is, therefore, important for e-commerce companies to understand language trends, especially those that proliferate online.
Key Words: English, E-communication, E-Commerce, linguistic ability, varied vocabulary