M.A Political Science,Osmania University,Hyd.
Communication has been given considerable attention in nations where socio-economic improvement are of extreme urgency, ‘ An expanding media system’, Lerner argued, spreads attitudes favorable to social change and through other mechanism these ideas will promote development. Increased literacy is assumed to increased media exposure which in turn should stimulate participation and voting’.
In developing countries like India, information has come to occupy a central place in efforts to improve living conditions. Information disseminated by the mass media and other channels is used for different purposes including distributing political propaganda. The communication system can hold a political system at its mercy and the character and control of its mass media and its system of communication can decide the type of political system. Mass media is a social institution and its functional character will differ according to the political, economic and social structure of the country.