Contemplation on Baudrillard’s post modern narratives through reflections on Simulacra and Simulations and hyperreality
In the essay from ‘Simulacra and Simulations’ , Jean Baudrillard sets out his key terms “simulacra” and “hyperreality” and explained how at present the circulation of signs within the mass media creates a semiotic “code” that is based not on reality but, rather, on a symbolic logic of its own. To help us understand this idea, Baudrillard began by borrowing an allegory from Jorge Luis Borges who described an imaginary empire where a group of cartographers set out to construct a map with so much detail that it became a perfect replication of the original territory it charts. This map was such a seamless simulation of the territory that it was mistaken for the real territory itself. Baudrillard suggested that a similar condition of confusion is present in contemporary societies at present. It was stated that the world is increasingly filled with simulations of reality and mistaking them for reality itself cannot distinguish between the simulation and the real. Such was the condition of hyperreality. In semiotic terms, Baudrillard argued that hyperreality is a product of the separation of signifiers that is maps from signifieds that is territory. Through these aspects this article enumerates the postmodern narratives sketched by Baudrillard.
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