“Impact of animation in TV advertisement on Viewer- A Study ”


  • Mr. Girish Kumar Singh Assistant Professor Journalism and Mass Communication Department IMS UC Campus, Ghaziabad India


Advertisements are now a must for driving any brand’s success. Majority of superior brands are exposed through television. The acceleration of any brand’s success is dependent upon the use of out of the box ideas, and one of them is Animation. Advanced technology, in computer animation, has made animation a more flexible and artistic tool. Animated advertisements are creative yet economical. It facilitates communication irrespective of language and cultural barriers. These days, animation and advertising go hand in hand.

This research was undertaken to have an insight into the impacts of animations which helps understand the consumer behaviour. It identified use of animation in TV advertisement. It also assessed impact of animation in increasing effectiveness of TV Advertisements and role of animation in changing opinions.  The research used Survey method for data collection in within the Delhi, NCR region.


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