Literature Festivals in Kerala: Commercialising Culture and Navigating Public Spheres

Abstract

The active socio-political and cultural public spheres of Kerala witness celebratory literature festivals mushrooming amidst the intense digital anomalies of the twenty-first century.  Organised by governmental or non-governmental organisations, publishing houses, political parties and clubs irrespective of gender or religious biases, the gatherings create constructive ambience beyond the business and marketing strategies.

Modeled after Jaipur Literature Festival and flavoured with regional elements, Kerala Literature Festival founded in 2016 has emerged as one of the largest annual literature festivals in Asia within a few years. The literature festivals happening annually in different districts of the state flag the cultural features of respective regions and practice inclusive social sustainability. The zest of festivals appealing to children, youth and senior citizens bridges the generation gap in the literature-bound academic and social circles of the state which continues to boasts about the better indicators of literacy, health and sustainable practices.

The competitive pattern of the festivals tends to invite high profile celebrities from the field of cinema, politics and media towards ensuring increased participation. The associated book sale manifests the thriving industry of print publications at a time when gadgets and screen times are accused of savouring productive energies. The silent and reserved reading movements of twentieth century are seen converted to loud and exhibitory readership patterns, strategically navigated by commercialisation.