Language and Identity Construction in Short-Video Culture: A Study of Gen-Z TikTok Users in Bangladesh
DOI:
https://doi.org/10.24113/smji.v14i6.11817Keywords:
Identity Construction, TikTok and Short-Video Culture, Digital Communication, Code-Switching, Discourse Analysis, Social MediaAbstract
In this study, the focus is on the process of self-construction and negotiation of identity for the users of Gen-Z TikTok in Bangladesh in relation to the usage of language in short video culture. The results of this study are based on qualitative research which analysed 30-40 Bangla, English, Banglish, slang, regional dialects, emojis, user profiles, TikTok videos, captions and hashtags and commentaries, to explore the role of Bangla, English, Banglish, slang, regional dialects, emojis, user profiles, TikTok videos, captions and hashtags and commentaries in creating identity. It is helpful to have a theoretical framework that will enable us to understand language as a tool that is constantly used to socially position and express ourselves. In this regard, the theoretical framework used in this study is an integrated framework that includes Social Identity Theory, Goffman's Self-Presentation Theory, Sociolinguistic Theory, and Performativity Theory.
Results show that code switching and code mixing between Bangla and English are found to be important dia-semiotic devices which represent local identity and global modernity in terms of digital space. In-group identity is established through slang and meme culture, and cultural authenticity and local belonging through regional dialects. English use is associated with education, confidence, social status; humour and hashtags are used as means of performing identity and becoming visible. TikTok's audience engagement, such as likes, comments, and shares, also co-creates and reconfigures the online identities, indicating the collaborative aspects of TikTok communications.
The overall findings suggest that language on TikTok is not just communicative, but also performative, as well as multimodal and interwoven in the construction of identity for Bangladeshi Gen Zs.
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