Charisma as Rhetoric: The Invisible Grammar of Magnetic Public Speakers

Abstract

Charisma, often regarded as an innate or mysterious gift, can also be understood as a rhetorical construct, a set of intentional communicative strategies that inspire trust, stir emotion, and command attention. Rather than presenting it as an unteachable talent, this paper argues that charisma is a replicable skill grounded in classical rhetorical theory, performance studies, and contemporary communication practices. Using the public speaking styles of Jacinda Ardern, Malala Yousafzai, and Chimamanda Ngozi Adichie as case studies, it explores the “invisible grammar” of magnetic communication, where language, vocal variation, gesture, narrative design, and emotional intelligence intersect. By uncovering these rhetorical patterns, the study demonstrates that charisma is not accidental but cultivable through deliberate practice.